The roots of the brand ION are in water sports. In 2012, the range was expanded to include clothing and protectors for cycling. Since then, ION Bike Wear has been known for high-quality and functional clothing in the MTB sector. So, in our range, you'll find, for example, MTB shorts, knee, shin, and elbow guards, and high-quality MTB shoes.
The passion for sports – specifically water sports – was the reason for founding the ION brand in 2004: At the beginning, it was simply about meeting our own demands for high-quality equipment with independent designs. The brand has remained true to this standard to this day by combining innovative product details with a progressive style.
Since 2012, ION has been bringing the surfing vibe to the trails with innovative Bike Wear. The roots in water sports are reflected in the casual design and unusual materials. Behind this are passionate athletes who want to meet not just their stylish, but also their technical demands. Whether you're on your home trail or regularly discovering new places - ION ensures with high quality that your bike gear supports you in reaching ever new goals. Sturdy materials also give you a good feeling downhill, so you can focus on the essentials. Individuality is at the forefront – stand out from the crowd and underline your personal style in and out of the saddle.
Although the sports in ION's portfolio – surfing, mountain biking, kite surfing, wakeboarding, windsurfing, SUP – cover a wide array of disciplines: It's not about the sports equipment you use. But about challenging yourself, experiencing nature and playing with gravity. That's why ION develops protectors and clothing that are not only thought-through and sometimes pioneering but also translate your own sporting stance into a unique look. This is reflected in the extensive product range of ION Bike Wear, including bike clothing, protectors, backpacks, and MTB shoes.
And as far as the bike sector is concerned: The biggest motivation for the people behind the brand has always been to spend more time – including working hours – on the bike. We hope some of you will take this creed to heart!
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