Specialized

Brilliant products and groundbreaking concepts – that's what the Specialized brand is known for. Founder Mike Sinyard has built up a team around him that always has a nose for which biking scene trends are in the wind, developed and produced by bikers for bikers and always has a knack for the gaps in the bike market. As early as 1981 they became true trendsetters with the Stumpjumper, the first mountain bike produced in series, and took cyclists off the road and onto rough terrain. Since then, they’ve made their name in high-end mountain bikes, e-bikes, gravel bikes and road bikes, all of which feature state-of-the-art technology and clever design details. The Levo, Diverge and Tarmac are three of the most well-known models in their respective categories.