SRAM was founded in 1987 in Chicago and is an acronym for the company’s founders Scott, Ray and Sam. Sam Day is still the CEO of SRAM. SRAM began with 6 employees in a Chicago office on Carol Street. Noteworthy is, that when SRAM was founded the competition already had 85 % of the market share. Despite the superior rivals, SRAM fought for a place among using the quality of their bicycle products! SRAM’s first ideal was to find a way to shift by twisting on the handlebars. And with this idea GripShift was born and it revolutionised bicycle shifting. From there a global company has grown to include Avid, RockShox, Truvativ, Quarq and Zipp. Today the company offers diverse components for drivetrains, brakes, wheels, cranks and much more. In our shop you will find all the necessary small parts and the matching spare part for almost every SRAM product on your bicycle. The entire company has over 2700 employees and over 20 locations spread out on every continent. The perfect example of an underdog using the perfect chance!
The original idea to shift with a twist was only the beginning of their SRAM’s technological advancements. Whether it be the electronic drivetrain RED eTAP, the beloved NX or GX Eagle groupsets or the AXS components, all innovations coming from SRAM are seen as a benchmark in their segments within a short time.
SRAM sees more value in innovation than growth. Additionally, almost all of their employees are active Road or MTB riders. And with them, SRAM was able to influence the drivetrain market with 1x11-speed and 1x12-speed groupsets. With this one can confidently say that SRAM has continuously re-discovered bicycle shifting. We can't wait to see what SRAM will offer our MTB and Road bikes in the future!