SRAM Bicycle Components

Launchkampagne_SRAM_MTB_XL Header Desktop_02_DE.png
Launchkampagne_SRAM_MTB_XXL Header Mobile_02_DE.png

"Innovative solutions for drivetrains and brakes are standard at SRAM. Here you will find all SRAM products for Mountain bikes, Road bikes, Gravel bikes and City & Touring bikes. Browse through our SRAM range now and equip your bike with the right components."

Anne, Product Management

Switch to the new colours

"The new Eagle colour system allows you even more individuality when choosing your MTB drivetrain. This opens up more combination possibilities that go beyond purely functional compatibility. It is entirely up to you how you want to configure your setup, all of the Eagle components harmonise perfectly with each other, both technically and visually. Mix and match now makes more sense than ever before for your drivetrain."

Nils, Product Management

SRAM is the innovation machine among bicycle component manufacturers, especially when it comes to drivetrains. On our SRAM page you will find top-selling products from 1x11-speed and 1x12-speed drive trains as well as SRAM groupsets like GX, XX1 or XX01. We also have SRAM brakes listed like the Guide, Code and Level series. If you are looking for the maximum range in a 1x drivetrain, then you will find what you’re looking for in the SRAM Eagle 1x12 groupsets. SRAM has also revolutionized Road bike sector these last few months and years with groupsets like the SRAM Force 1 and the wireless SRAM Red eTap.

Video
Video

SRAM Drivetrains, Brakes & More - From Underdog to Industry Standard

SRAM was founded in 1987 in Chicago and is an acronym for the company’s founders Scott, Ray and Sam. Sam Day is still the CEO of SRAM. SRAM began with 6 employees in a Chicago office on Carol Street. Noteworthy is, that when SRAM was founded the competition already had 85 % of the market share. Despite the superior rivals, SRAM fought for a place among using the quality of their bicycle products! SRAM’s first ideal was to find a way to shift by twisting on the handlebars. And with this idea GripShift was born and it revolutionised bicycle shifting. From there a global company has grown to include Avid, RockShox, Truvativ, Quarq and Zipp. Today the company offers diverse components for drivetrains, brakes, wheels, cranks and much more. In our shop you will find all the necessary small parts and the matching spare part for almost every SRAM product on your bicycle. The entire company has over 2700 employees and over 20 locations spread out on every continent. The perfect example of an underdog using the perfect chance!

SRAM AXS, SRAM eTAP, SRAM Eagle, ... - Constantly rolling out new technologies

The original idea to shift with a twist was only the beginning of their SRAM’s technological advancements. Whether it be the electronic drivetrain RED eTAP, the beloved NX or GX Eagle groupsets or the AXS components, all innovations coming from SRAM are seen as a benchmark in their segments within a short time.

High-quality bicycle components for fun bicycle riding

SRAM sees more value in innovation than growth. Additionally, almost all of their employees are active Road or MTB riders. And with them, SRAM was able to influence the drivetrain market with 1x11-speed and 1x12-speed groupsets. With this one can confidently say that SRAM has continuously re-discovered bicycle shifting. We can't wait to see what SRAM will offer our MTB and Road bikes in the future!