ASSOS has stood for Swiss cycling apparel since 1976. Founder Toni Maier got the idea - during wind-tunnel aerodynamics tests - to optimize not only the bike, but above all the rider and their clothing. This led to early milestones such as Lycra shorts and skinsuits that noticeably changed the standard in the peloton. To this day, the brand operates its own textile lab and tests its products continuously. We’ve been impressed by ASSOS for years with its high-quality bib shorts and jerseys, as well as arm and leg warmers. You often hear: "Once you ride ASSOS, you won’t want any other bib again" - something reflected in reader polls from many renowned bike magazines, where ASSOS regularly ranks near the top.
