High-end design, innovative engineering and absolute functionality--in short, Lezyne. After former triathlete Micki Kozuschek had already made a name for himself in the bicycle industry with Truvativ, the German, who now lives in the USA, founded the Lezyne brand in 2007. Under the buzzword "Engineered Design" he established a line of bicycle accessories that had never existed before. The innovative, puristic products clearly set the brand apart from the competition. Chic, absolutely functional floor pumps, clever tools and multi-tools, stylish bottle cages and, since 2011 and 2015, LED lamps are part of the manufacturer's portfolio, which also sponsors world-class athletes such as Team Lotto Soudal, Cedric Gracia and Danny MacAskill.