The origin of the sports nutrition brand Powerbar dates back to marathon running. When Brian Maxwell got a hunger pang during one of his runs, he developed the first bar without further ado. Since its founding in 1986, Powerbar has been challenging its own performance standards and supporting professional and amateur athletes in achieving their individual goals. Protein bars, protein powders, gels and isotonic drinks provide you with the energy you need before, during and after training.

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