Our digital bike festival is more than just a campaign – it’s our statement to you, our bike community: We live bikes. No gloss, no fluff – just fresh content and new gear. All real, all from us.
Brand Discounts
Coming soon! Just a little more patience – our brand deal bonanza kicks off on Friday, June 20th! Get ready for awesome discounts on apparel, bikes, and parts from top brands. Stay tuned!

Follow the Festival!
📱 Daily drops, straight to your feed – on Instagram
Join us live on Instagram: We’re out at real bike events, talking to brands, showing off new releases, and sharing honest insights from our category managers.
In Reels, Stories, and Posts you’ll find behind-the-scenes action, fresh product content, and team opinions – straight from the bike, the studio, or the festival.
Follow @bikecomponents on Instagram
🎥 Real insights. Full length – on YouTube
Looking for more depth, more bikes, more bc? On YouTube, you’ll get the full festival experience: spotlight sessions, exciting builds, and loads of real bike content.
Subscribe now and stay tuned – there’s more to come.