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Our digital bike festival is more than just a campaign – it’s our statement to you, our bike community: We live bikes. No gloss, no fluff – just fresh content and new gear. All real, all from us.

Ann-Kathrin, Marketing

Brand Discounts

Three weeks, three focuses: Get exclusive discount codes for apparel, bikes, and parts from selected brands. New deals every week — for a limited time only!
In week two, it’s all about your new bike: Get 20% off selected bikes and bring fresh energy to your garage.

How it works: Add your favourite items to the cart, proceed to checkout, and enter your discount code at the end — done!

Highlights

Follow the Festival!

📱 Daily drops, straight to your feed – on Instagram

Join us live on Instagram: We’re out at real bike events, talking to brands, showing off new releases, and sharing honest insights from our category managers.
In Reels, Stories, and Posts you’ll find behind-the-scenes action, fresh product content, and team opinions – straight from the bike, the studio, or the festival.

Follow @bikecomponents on Instagram

🎥 Real insights. Full length – on YouTube

Looking for more depth, more bikes, more bc? On YouTube, you’ll get the full festival experience: spotlight sessions, exciting builds, and loads of real bike content.
Subscribe now and stay tuned – there’s more to come.

Discover now on YouTube – content in German

Video