The founders of Rotor wanted to find a way to revolutionize cycling and that they did. Most famous for their oval Q-Rings, Rotor has been committed to cycling innovations since 1994. You can see their products in places like the Pro Peloton and on the podiums of races all over the world. Their CNC machined cranksets for MTB and Road use are praised by professionals and amateurs alike. The Spanish company did not stop their however, they worked their way into the power meter market which gives you the option of riding a world class crankset while measuring your output at the same time.