The new SRAM RED has been majorly revamped to take electronic shifting to the next level. Especially when it comes to ergonomics and intuitive operation, SRAM has pulled out all the stops so you can ride more comfortably and focus entirely on your surroundings and your power output. At the same time, many technical updates have been implemented to make the groupset even more efficient, to convert 100% of your effort into speed on the road. Despite all the technical enhancements, the weight of the groupset has been further reduced. Whether you're racing, crossing mountain passes on a tour, or embarking on your next road adventure: The new SRAM RED is your personal win-win situation.
SRAM is the innovation engine of bicycle component manufacturers, and stands for state-of-the-art technology with wireless electronic groupsets. Founded in Chicago in 1987, the company quickly gained a high profile with its Grip Shift levers, and since their takeover of the hub gear manufacturer Sachs, it is hard to imagine the market without them. Whether you're a road, gravel or mountain biker, SRAM offers you smooth shifting performance as well as the highest level of braking power.
