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With the start of the new year, the appetite for new goals and exciting challenges on your bike returns, be it under the open sky or when training indoors. The motivation to set goals and pursue them is the key to a fulfilling year on the bike. For nature lovers, picturesque landscapes and fresh air are enticing, while indoor training with modern technology is an attractive alternative in any weather. We understand the significance of this journey and do not only offer high-quality cycling products, but also comprehensive support. Our informative blog posts and guides serve as a source of inspiration for individual goals. We would like to help you reach your goals, no matter if you are just starting out or have already reached a high level. Welcome to a year full of opportunities, where we make sure that 2024 will be your year on the bike!

Your personal space

The beginning of the new year sparks hopes for change and personal success. We would like to use this positive energy to go on a motivating journey with you. In your personal space, Strava challenges play a key role in reaching your goals because they do not only enable you to set and pursue athletic goals, but also promote communication and motivating each other within the community. Another inspiring component is the collaborative Spotify playlist, which uses the power of music to influence our mood during training. We invite you and the entire bc community to contribute to the playlist so we can create a dynamic training mix together. The basic idea of this personal space is not only to pursue individual goals, but also to strengthen the community. By supporting each other, taking part in Strava challenges and sharing the energy of music, we would like to meet the challenges of the new year with a strong sense of community and determination. Here’s to a successful journey full of motivation in the new year!

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You always wanted to take your bike through the Green Hell? Now is your chance: win two tickets for the 24-hour bike race at Rad am Ring for you and your bike buddy. Experience unforgettable moments at the Nürburgring and make the event your highlight in 2024.

Want to know how to join in? All you must do to enter the draw is fill in the form. The raffle is open until 31.01.

Tell your bike buddy about it right now and we'll see you at the start line!

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Strava Challenges

Community Playlist

Add your favorite songs to the playlist and develop your workout mix together with the community and discover new music for your training:
Link to Playlist

New season, new bike

"The New Year not only offers the chance to make new resolutions, but also the opportunity to embark on adventures with a new bike. Whether you're a mountain bike, road bike or gravel enthusiast, choosing the right bike promises not only modern technology and improved performance, but also the joy of travelling and discovering new routes. For experienced cyclist or newcomers, the new year offers the perfect opportunity to set the course for a year full of exciting tours, challenges and freedom with a fresh bike. So, get on the saddle and let's start the 2024 adventure on two wheels!"

Katrin, Facility Management
Katrin, Facility Management

MTB

Rennrad

Gravel

INDOOR TRAINING

"The start of the new year opens doors to new opportunities, especially when it comes to our personal wellbeing and fitness. While the cold winter months might force us to stay indoors, this is the perfect opportunity to discover indoor training and be motivated by new perspectives on our fitness. Get ready for a year full of challenges, discoveries and a huge dose of training motivation!"

Svenja, Product Management

Highlights

DISCOVER EVERYTHING ABOUT INDOOR TRAINING

OUTDOOR TRAINING

"Entering a new year also opens opportunities to awaken your bike from hibernation and feel the fresh wind of the new year. Get ready for exciting bike rides, motivating challenges and the refreshing breeze of cycling outdoors in the year to come!"

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Bicycle Apparel for Winter

Lighting

Fenders & Mudguards

Accessories

PERFORMANCE

The new year is also the beginning of a journey to peak performances in cycling, driven by the exciting dynamics of technology and enthusiasm. Key components such us power meters, bike computers and smart watches help with striving for personal bests. A power meter serves as a precise instrument for measuring power, a bike computer does not only navigate, but also lets you keep track of all the relevant data, and a smart watch does not only monitor our physical condition, but also serves as a motivational coach. The symbiosis of technology and enthusiasm motivates us to give it our all next year. Let us be driven by our fascination with the technical aspects of cycling to reach new heights. Here’s to an exciting year with interesting routes, accurate data and personal records in cycling!

"The new year is also the beginning of a journey to peak performances in cycling, driven by the exciting dynamics of technology and enthusiasm. Key components such us power meters, bike computers and smart watches help with striving for personal bests. A power meter serves as a precise instrument for measuring power, a bike computer does not only navigate, but also lets you keep track of all the relevant data, and a smart watch does not only monitor our physical condition, but also serves as a motivational coach. The symbiosis of technology and enthusiasm motivates us to give it our all next year. Let us be driven by our fascination with the technical aspects of cycling to reach new heights. Here’s to an exciting year with interesting routes, accurate data and personal records in cycling!"

Markus
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Highlights

Tools & BIKE CARE

"The start of the new year does not only open doors to new athletic challenges, but also to another decisive component of cycling – tools and maintenance products for our beloved bike. A machine that is well-maintained and cared for is not only the key to long-term reliability, but also to improving our performance on the road or off-road."

Svenja, Product Management

Highlights

Sustainable Bike Care with TONIQ

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