3T Cycling - Be First

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3T Cycling is an integral part of the cycling scene. Founded in 1961 by Mario Dedioniggi in Turin, 3T set early standards in lightweight construction with the "Superleggero" aluminium handlebars. Nine years later, Francesco Moser, one of the most successful Italian racing cyclists of the 1970s and 80s, set a new hourly world record with specially designed 3T Bullhorn handlebars. Lightweight construction and speed are deeply rooted in the traditional Italian brand and result in Gravel bikes, aero Road bikes and components for Road and Gravel bikes that stand out from the masses in terms of performance, stability, ergonomics and weight. 3T does not shy away from disregarding conventions.

"3T components are available in three power levels: Pro, Team and LTD. Pro stands for their entry-level models, and are intended for racing and have been tuned by professional teams who prefer aluminium. Team parts strive for less weight, are mostly made of carbon and offer a variety of sizes. LTD stands for the luxury variant, which is manufactured only with the best carbon. LTD parts are strongly weight-optimised and are partly offered in special colours."

Björn, Product Management

More about 3T

3T Bikes - Stems & Handlebars

3T is a global company with 3 regional offices in Italy, Taiwan and the USA and over 20 service centres around the world. The Italian company was founded in 1961 in Turin and is known for its simple, beautiful and at the same time high-quality products.

In its over 50-year history, 3T has developed a true culture of always being among the first: as the first company to use many new aluminium alloys in bicycle manufacturing, as the inventor of the aerobar and winner of the ID design award, and as the first to introduce special Gravel wheels to the market. In addition, 3T has launched the so-called multi-surface aero frame with special aerodynamic tube shapes. Of course, 3T is also among the first in competitions. Be it the Tour de France and the Giro d'Italia, the one-day classics, Olympic Games or World Championships and Ironman Triathlons, 3T is always at the forefront.

Out of a passion for winning, 3T does not stop investing time, money and energy in the research and development of new manufacturing methods to create products that surpass anything previously available in terms of quality, simplicity, beauty and sustainability.