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EARLY RIDER grew out of the dissatisfaction of Andy Loveland, a farther who wanted to teach his son how to cycle, but could not find a suitable ride. So in 2006 he founded the EARLY RIDER brand, whose concept quickly inspired many parents: learning to cycle on light balance and children's bikes without training wheels. Cycling promotes self-confidence, courage, a sense of adventure and vitality - skills that children should develop as they grow up, since they help them to master life with all its challenges. EARLY RIDER bikes are designed with this in mind. High-quality, lightweight components enable children to effortlessly enter their own independent mobility, and in no time they can ride their bikes over the trails as if they were born with them.

"Many children’s bikes are built without much thought to detail, which leaves the passionate cyclist wondering what’s best for their kids. This is where EARLY RIDER comes in. Finally, our offspring can have bikes we would want to ride ourselves!"

Björn, Product Management

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