And this also resulted in the constellation in which you now play the dual role of athlete and salesman, right?
Rob: That was just a huge opportunity: I can do more than just ride a bike. That's why I wanted to be fully involved. And so I approached EVIL with the suggestion to bring together the sporting and the sales side in the German-speaking area. For me, this was the worst short-term financial option I had at the time. But it was the most honest.
EVIL Bikes! The name sounds, shall we say, dangerous. What you're saying though doesn’t sound that way at all. How much evil is in EVIL?
Rob: Dave Weagle, the mastermind of the EVIL Delta Link system rear-end, rode Downhill races as an amateur. And because he wasn't satisfied with the performance of other rear suspensions, even though rear shocks worked very well, he developed something himself. Just for himself and his buddies, actually. Among others also a certain Kevin Walsh. Kevin Walsh was and is strongly anchored in the Seattle music scene. From this punk and metal scene comes all the inspiration for the name, the image. On top of that there is a large amount of humour. That's why it's not to be taken too seriously.
When it comes to the rear-end, EVIL is to be taken absolutely seriously....
Rob: Yes, of course. But that's what the brand is all about: on the one hand, they don't take themselves too seriously. On the other hand, they have a product that has to be taken absolutely seriously. And that's why they give off a certain irony. Because they didn't want to create the brand in order to earn money with it. They just wanted to roam the woods with their boys and have a good time on the bike.